UND project looks at AI in business
Jessica Rourke is a proud graduate of Minot State University and has spent 7 years covering educational news in North Dakota. Her work often highlights innovative teaching practices and community support for local schools.
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GRAND FORKS — An assistant professor of communication at the University of North Dakota is exploring ways to support local businesses in the community, possibly through the help of artificial intelligence. Linqi Lu said she s still seeking answers. I don t want to confidently say, yeah, AI can solve the problem, she said. Lu is the lead on a project being conducted through UND CONNECT, a program that provides UND faculty and students with the opportunity to engage in community-based research, development and outreach projects. Lu s project is called Staying Visible Through the Cold: AI Communication Toolkit for Local Businesses. The project is being done in partnership with the Greater Grand Forks Chamber of Commerce to help local businesses explore practical uses of AI for marketing communications and customer engagement," UND s website said. Lu said she was inspired by seeing businesses close in the Grand Forks area in the winter and wondering how she could